The Retention Revolution

For the past 25 years, Erica Keswin has been a key player in helping some of America’s largest companies stay ahead of the game. Her focus has been on attracting and keeping the best talent in these organizations. With a keen eye for workplace trends, she’s already authored two books on the subject. Now, she’s about to release her third book this week, exploring the profound changes she sees shaking up the business world.

Build a business with relationships at the center, and you will seize the competitive edge in today’s volatile job/or talent market.

People are quitting their jobs in droves, then coming back. Employees are demanding flexibility, while some leaders insist, they return to the physical office. Remote work is incredibly convenient but complicated. The job market is always in flux, but one thing is for sure: the last few years have presented the greatest challenges the business world has ever faced. Don’t freak out. If you accept the new reality and harness the incredible power of healthy, authentic relationships, you can seize the competitive edge in this new world of work.

In The Retention Revolution: 7 Surprising (and Very Human!) Ways to Keep Employees Connected to Your Company, Keswin makes the case for completely rethinking the nature of work, workers, and workplaces. Rather than view a workforce as a talent pool filled with loyal company employees, you should look at it as a constantly flowing river of dynamic, robust human beings, where people come and go―and often come back. Keswin walks you through this reframing process and replaces seven old ideas that don’t serve anyone anymore with powerful new concepts that drive organizational success, including:

Old: Stability leads to growth.

New: Dynamic change is what powers people and organizations.

Old: People are only working when you can see them.

New: Autonomy and flexibility make work, work.

Old: The more technology, the better.

New: Developing your tech intelligence is paramount.

Old: Professional development should be job-related.

New: Companies benefit from well-adjusted employees; personal development is professional development.

Old: Employees are loyal to one company for life. 

New: Embrace the flow of dynamic, returning talent.

Old: You work for a company.

New: Companies work for you. Shift the perspective to recognize that organizations should work for the betterment of their employees, fostering a mutually beneficial relationship.

Old: Companies own the relationship with the employee. 

New: Employees own the relationship with the company. Empower employees to take ownership of their relationship.


This game-changing playbook is filled with accessible and actionable case studies and research that will prove how transforming these old ideas into new beginnings is good for people, great for business, and just might change the world.

With The Retention Revolution, you have everything you need to form deep connections with employees (and even potential employees), starting with the organization’s very first contact with the person and extending to throughout the person’s entire career.